Last Update: November 18, 2022

Arterra Wines Canada, Inc. and its subsidiaries (“Arterra”, “we”, or “us”) value and respect your privacy. This Privacy Policy describes the manner in which we collect, use, disclose and otherwise process personal information when you visit one of our websites where this Privacy Policy is posted (the “Websites”), visit one of our wineries and when you otherwise interact with us.

TABLE OF CONTENTS

• Collection and Use of Personal Information
• Sharing of Personal Information
• Information About Our Website
• Interest-Based Advertising
• Safeguards and Retention
• Your Choices
• Access to Information
• Updates to The Privacy Policy
• Contact Us

COLLECTION AND USE OF PERSONAL INFORMATION

We may collect personal information when you:

• Visit our Website
• Search for an Arterra location or product
• Create an account and/or user profile
• Make a purchase
• Sign-up for a Wine Club
• Review a product
• Sign-up to receive marketing emails such as newsletters, offers and promotions
• Engage with Arterra through social media
• Enter a contest or participate in a promotion
• Apply for a job at Arterra
• Participate in our surveys
• Submit a request form for an event or tour
• Contact us with a comment, question, or complaint

Visit our Website: In order to access our Websites, you may be required to enter your date of birth or answer a question about your age to verify that you are of legal drinking age in your jurisdiction of residence.

Location Information: With your consent, we may collect information about your location when you use one of our location-based services on our Websites, such as to find a product, winery or retail location near you and to surface relevant marketing offers. You may limit our access to your location information by adjusting the permissions on your web browser.

Create an Account: You do not have to create an account to visit or use our Websites, including when you make an online purchase. However, to access certain services on our Websites, you are required to create an account and provide personal information such as your name, date of birth, email address, mailing address, phone number, company name (if applicable), as well as a username and password that you create. We use this information to create and administer your online account. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication (such as letters, phone calls or email messages). If you become aware of any unauthorized access to or use of your account, you are required to notify us immediately.

Create a User Profile: If you create an account, you may have the option to save information to your profile in order to take advantage of a faster checkout process and have a more tailored experience, such as saving your delivery address(es), order history, payment card(s), and your preferences, including your wine club list and product allocations.

Purchase Information: When you purchase a product through one of our Websites, we (or our authorized third-party payment processor) may collect information such as your first and last name, date of birth (for age-gating purposes), company name (if applicable), email address, phone number, delivery address, certain information about your device, such as IP (Internet Protocol) address, browser information, and device type, and payment information (including your billing address and credit card information) in order to process the transaction and deliver your order.

Wine Club: If you sign up for our wine club, we may collect your personal information including your first and last name, date of birth (for age-gating purposes), company name (if applicable), email address, phone number, delivery address, and payment information (including billing address and credit card information), wine club package option, as well as a username and password that you choose. We will use this information to administer the wine club, communicate with you about the wine club, send you tailored offers and promotions, and deliver products based on your package.

Review a Product: We sometimes publish product reviews on our Websites. If you submit a review, we will collect your name, email address, product rating, and any information you choose to submit in your review. Although we will not display your email address, your name, rating and review will be made publicly available on the applicable Website. Please ensure that you do not post personal information or other information that you do not want to make public.

Marketing Communications: If you sign-up to receive email marketing communications, we may collect your first and last name, province/postal code and email address to send you newsletters, offers, promotions, and updates that may be tailored to your interests and preferences (including past orders). You can unsubscribe at any time by clicking the “unsubscribe” link included at the bottom of each email. Alternatively, you can opt-out of receiving email marketing communications by contacting us at the contact information provided in the “Contact Us” section below. Please note that you may continue to receive transactional or account-related communications from us.

We may use services provided by third-party platforms (such as social media and other websites) to serve targeted advertisements on such platforms to you or others, and we may provide a hashed version of your email address or other information to the platform provider for such purposes. To opt-out of the use of your information for such purposes, please send a request using any of the methods set forth in the “Contact Us” section below.

Contests and Promotions: If you enter a contest or participate in a promotion, we may collect your name, address, email address, phone number, and any additional information or content required to administer your participation in the contest or promotion, including to deliver a prize to you.

Employment: In connection with a job application or related inquiry, you may provide us with certain personal information about yourself (such as that contained in a resume, cover letter, or similar employment-related materials). We use this information for the purpose of processing and responding to your application for current and future career opportunities.

Surveys: From time to time, we may offer you the opportunity to participate in one of our surveys. The information obtained through our surveys is used in an aggregated, de-identified form. We use this information to help us understand our users and to enhance our Websites as well as our products and services.

Request Forms for Events and Tours: If you make a request for a proposal related to an event, we collect information about you and your event including your first and last name, company name (if applicable), address, phone number, email address, preferred/alternative event date(s), estimated number of guests, estimated budget, purpose of visit/name of event, your preferable city (if planning a conference), the name of the hotel you are staying at, preferred winery, preferred method of communication, how you heard about us and the type of experience you are looking for. If you make a request for a tour, we collect your first and last name, email address, phone number, desired date of tour, number of guests and other relevant information about the tour. We use this information to assess whether we can accommodate your event/tour and to communicate with you about such event/tour.  

Contact Us: When you contact us with a comment, question or complaint, you may be asked for information that identifies you, such as your first and last name, company name (if applicable), address, date of birth (for age-gating purposes), gender (optional), telephone number, along with additional information we need to help us promptly answer your question or respond to your comment. We may retain this information to assist you in the future and to improve our customer service and products.

SHARING OF PERSONAL INFORMATION

We do not sell or disclose your personal information to third parties without your consent, except as set forth below or as required or permitted by law.

Affiliates: With your consent, we may share and analyze personal information across our affiliates and brands in order to better understand and tailor communications to our customers, and help us create products, new services and experiences. To opt-out of the use of your information for such purposes, please send a request using any of the methods set forth in the “Contact Us” section below.

Service Providers: Your personal information will be transferred (or otherwise made available) to certain third parties that provide services on our behalf. We use service providers to provide services such as hosting the Websites, processing payments, and providing advertising and marketing services. Our service providers are only provided with the information they need to perform their designated functions and are not authorized to use or disclose personal information for their own marketing or other purposes. Our service providers may be located in the U.S., Canada or other foreign jurisdictions.

Legal and Compliance: We and our Canadian, U.S. and other foreign service providers may provide your personal information in response to a search warrant to other legally valid inquiry or order, or to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise may be required or permitted by applicable Canadian, U.S. or other law or legal process, which may include lawful access by US or foreign courts, law enforcement or other government authorities. Your personal information may also be disclosed where necessary for the establishment, exercise or defence of legal claims and to investigate or prevent actual or suspected loss or harm to persons or property.

Sale of Business: We may transfer any information we have about you as an asset in connection with a proposed or completed merger, acquisition or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Arterra or as part of a corporate reorganization or other change in corporate control.

INFORMATION ABOUT OUR WEBSITE

Visiting our Website:  In general, you can visit our Websites without telling us who you are or submitting any personal information. However, we collect the IP (Internet protocol) addresses of all visitors to our Websites and other related information such as page requests, browser type, operating system and average time spent on our Websites. We use this information to help us understand our Website activity and to monitor and improve our Websites.

Cookies:  Our Websites use a technology called “cookies”. A cookie is a tiny element of data that our Websites send to a user’s browser, which may then be stored on the user’s hard drive so that we can recognize the user’s computer or device when they return. You may set your browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies from our Websites, you may not be able to take advantage of all of the Website features.

Analytics: We may use a third-party such as Google Analytics to help us gather and analyze information about the areas visited on the Websites (such as the pages most read, time spent, search terms and other engagement data) in order to evaluate and improve the user experience and the Websites. These third parties may use cookies and other tracking technologies. For more information about Google Analytics or to prevent the storage and processing of this data (including your IP address) by Google, you can download and install the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en. You can also obtain additional information on Google Analytics’ data privacy and security at the following links:

• https://policies.google.com/technologies/partner-sites and
• https://support.google.com/analytics/topic/2919631

Third-Party Links:  Our Websites may contain links to other websites that Arterra does not own or operate. We provide links to third-party websites as a convenience to the user. These links are not intended as an endorsement of or referral to the linked websites. The linked websites have separate and independent privacy policies, notices and terms of use. We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure and otherwise treat personal information. We encourage you to read the privacy policy of every third-party website you visit.

INTEREST-BASED ADVERTISING

We work with third parties such as ad networks and other advertising companies that use their own tracking technologies (including cookies and pixel tags) on our Websites in order to provide you with tailored advertisements across the Internet. These companies may collect information about your activity on our Websites and third-party websites (such as web pages you visit and your interaction with our advertising and other communications) and use this information to make predictions about your preferences, develop personalized content and deliver ads that are more relevant to you on third-party websites. This information may also be used to evaluate the effectiveness of our online advertising campaigns.

Opting-out of Interest-Based Advertising: For more information about interest-based advertising and to understand your options, including how you can opt-out of receiving behavioural ads from third-party advertising companies participating in the Digital Advertising Alliance of Canada, please visit the Digital Advertising Alliance of Canada website at http://youradchoices.ca/choices.

Please note that even if you opt-out of interest-based advertising by a third-party, these tracking technologies may still collect data for other purposes including analytics and you will still see ads from us, but the ads will not be targeted based on behavioural information about you and may therefore be less relevant to you and your interests.

To successfully opt out, you must have cookies enabled in your web browser (see your browser’s instructions for information on cookies and how to enable them). Your opt-out only applies to the web browser you use so you must opt-out of each web browser on each computer you use. Once you opt out, if you delete your browser’s saved cookies, you will need to opt-out again.

SAFEGUARDS AND RETENTION

We have implemented reasonable administrative, technical and physical measures in an effort to safeguard the personal information in our custody and control against theft, loss and unauthorized access, use, modification and disclosure. We restrict access to personal information on a need-to-know basis to employees and authorized service providers who require access to fulfil their job requirements.

We have record retention processes designed to retain personal information for no longer than necessary for the purposes set out herein or as otherwise required to meet legal or business requirements.

YOUR CHOICES

As indicated above, if you have signed-up to receive our email communications, you can unsubscribe any time by clicking the “unsubscribe” link included at the bottom of the email. Alternatively, you can opt-out of receiving our marketing communications by contacting us at the contact information under “Contact Us” below. To opt-out of interest-based advertising, see the “Interest-Based Advertising” section above.

ACCESS TO INFORMATION

Subject to applicable law, you have the right to access, update and correct inaccuracies in your personal information in our custody or control. You may request access, updating and corrections of inaccuracies in your personal information in our custody or control by emailing or writing to us at the contact information set out below. We may request certain personal information for the purpose of verifying the identity of the individual seeking access to his or her personal information records.

UPDATES TO THE PRIVACY POLICY

We may update this privacy policy periodically to reflect changes to our privacy practices. We encourage you to periodically review this page to ensure you are familiar with those changes. We will indicate at the top of this privacy policy when it was most recently updated.

CONTACT US

If you have any questions or comments about this privacy policy or the manner in which we or our service providers (including our service providers outside Canada) treat your personal information, or to request access to our collection of your personal information, please contact us at:

 

Chief Privacy Officer
c/o Arterra Wines Canada, Inc.
441 Courtneypark Drive East
Mississauga, Ontario
L5T 2V3

1 (877) 919-7587

privacy@arterracanada.com